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Capturing, occupying and creating markets
Corporate successes are marketing successes; the standard for a business is its brand. As a result, we look at marketing as a whole. We do not only develop the marketing-mix, but we rather define and identify the contributions required from all function areas. We work to ensure that the market does not become a bottleneck.
Market potential decides whether goals can realistically be attained. We develop segmented and targeted sales and distribution concepts and ensure market accessibility. For us, overcoming market entry barriers, consistent customer process orientation, as well as inevitable sales pressures across the board or from targeted customers, or rather in project related business remain a top priority.
We differentiate ourselves by developing our sales and marketing approach in accordance with the market life cycle phase. As a result, we are able to exploit the market and generate business activity, i.e. generating top performance surpassing industry averages, even in mature and diminshing markets.
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Marketing strategy: Detecting the pulse of the market
As a result of corporate productivity potential, we segment the markets, identify demands and customer needs, and adjust a company´s productivity by focusing on the marketing mix.
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Sales management: Selling the right thing the right way
Sales management has strategic and operational characteristics. We define the marketing channels, optimize buyer penetration, and the focus on the right products and services - earnings factors - regardless of whether the sell is a hard or easy one.
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Sales and marketing organziation: Connecting structures and operations to the customer
We define the way in which you interface with the customer and develop all customer related processes. Internal interaction, in particular when multiple regional sales companies are involved, is extremely important. In addition, having a central product / market management division or key account management for the development of regional and product oriented marketing plans similar to those of the functional area also remain important.
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Brand management: A brand which generates growth and value
At Dr. Wieselhuber & Partner, our brand management strategy incorporates all of the questions related to brand architecture, brand positioning. In addition, it includes indentifying potential for brand extension. Given the diminishing effect of product differentiation, maturity of the market, and increasing transparency, brands remain a significant and central strategic success factor.
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Sales efficiency: So that the results and not only the revenue is correct
In sales, resource revenues and results must also be correct. We remain focused on the right customer groups as well as the appropriate products/services. We achieve significant buyer penetration, or rather hit rates, as a result of our customer responsibility, clear sales direction, and lean processes - all of which are fundamental building blocks for high efficiency.
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Specialized services: Taking important individual needs into consideration
In addition to the fundamental questions facing a business, there are multiple individual business needs, e.g. with respect to pricing politics, compensation systems, marketing concept testing, CRM.
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