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Planning and Ensuring Product Superiority
Arguably, the key point of leverage for securing long-term competiveness is an outstanding and multidisciplinary innovation and production development process. Unlike any other, this simultaneously serves as the central point of leverage for Business Performance - revenues and costs - and is also a prerequisite for exellence in subsequent processes.
Accordingly, the following three factors differentiate themselves in the way they aim to increase business performance:
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Innovation Processes Optimization:
Is certainly a long-term point of leverage for increasing Business Performance. Innovation Process Optimization addresses the question of implementing an optimal innovation process, one which is not does not only generate satisfactory market-driven ideas for innovation, but also ensures that it ends up being implemented. These factors positively impact product performance; thereby granting a head start in front of the competition with respect to both price and volume. Other ideas include innovation concepts with respect to cost optimization and increasing process efficiency as well as ideas for innovative services - these factors remain just as important. Within this context, structuring with respect to product, procedure / process and strategy innovation is necessary in order to describe the proper direction of the innovation.
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Product Development Optimization:
An optimal product development process follows the ideal concept of comprehensive target costing - not as encompassed as in terms of target cost derivation, but rather comprehensive in the sense of conceptualizing a market and profitability-oriented product development process. Particular elements of a successful product development process include multidisciplinarity, the development of a very comprehensive cost management structure early on as well as a high creativity in order to generate alternative means for determining the optimal product concept.
In addition, there are cross section optimization topics such as project and product management, R&D controlling, earned value management as well as portfolio management.
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