The challenge: Sustainability!
The basic conditions in German healthcare change dramatically. The introduction of Diagnosis Related Groups in the hospital, the rapid development of integrated care models, the significant growth in generic drugs, innovation of medical products, understanding the changing rolls of patients or new distribution channels should be examples for the enormous transformation in German healthcare.
Developments such as the increase the economic pressure for compliance from all stakeholders in healthcare, for pharmaceutical companies just as much as for manufacturers of medical devices, urgent care and rehab clinics as well as health insurance. In these turbulent times, traditional recipes for success no longer apply. Future strategies are required.
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Pharmaceutical Industry – an industry ungoing change
Increasing competitive dynamics and and continuously changing poltical conditions present new requiremens for drug makers. This demands sustainability with respect to growth, commercialization, organization and financial frameworks.
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Medical Devices – a market losing momentum
For years, the domestic market has shown steady growth, growth thresholds and new challenges with respect to customer orientation, process efficiency, innovation management as well as sales and marketing strategies.
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University and Specialty Clinics – the motto is being ready for the future
Whether private, non-profit or community sponsored – the future strategy of many houses spans between commerical enterprises and care providers. It is especially important for university clinics to develop solutions in order to optimize research, teaching and hospitalized care concurrently.
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Rehabilitation Facilities – a market in motion
The rehab market has a new dynamics: new laws governing the sector, new treatments, and increasing cost pressure result in new means to achieving success for clinical agents and operators.
AHB assigned networks, medical services tailored to meet needs as well as consistent cost management in medical and non-medical are the means of success for the future.
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Senior Care und Nursing Homes – Simulatenously a growth and crisis market
Massive demographic grwoth and concurrent cost pressure require the realization of scaling effects. Efficient processes, economic frameworks as well as taking advantage of volume advantages are at the very top of the management agenda.
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Health Insurance Funds – service oritented healthcare instead of budgeting
A new era is dawning – the collective contract system is crumbling. There are requests for direct contracts from service providers – a new strategic instrument of health insurance funds to strengthen customer loyalty, gaining new members and reducing service costs.
In order to ensure high expectations for the project work, there is an interdisciplinary team made up of physicians, business economists and health economists, who respectively possess several years of consulting experience. This allows us to tailor solutions for our clients, responsibly support them during the implementation and achieve sustainable results.
Selected Project Examples (best practice):
1. Pharmaceutical Industry, et al.
- Development of a 5 year strategy for an OTC company
- Elimination of efficiency blockers in pharma public service in ethical and OTC field
- Optimization of targeting by conducting new segmentation of targeted doctors
- Development of a sales and marketing concept for an OTC brand including overseeing the implentation by influencing the product management function
2. Medical Devices Industry
- Restructuring of an appliance company taking into account business performance and financial aspects
3. Urgent Care Hospital
- Review of strategic position for a non-profit hospital operator and development of a agrowth strategy
- Development of a market entry strategy of a leading international clinical trust including multiple commerical due diligence projects
- Optimization of task assignments between doctors and nursing services in a university clinic
- Process optimization in the main emergency ward of a 400 bed hospital
4. Rehabilitation Clinics
- Financial and operational restructuring of a stock company for rehabilitation and hospital beds
- Restructuring of many rehab clinics
- Establishing sales management for a private clinic group
5. Health Insurance Fund
- Financial and operational restructuring a health insurance fund, including implementation oversight