Extending mature markets according to new approaches

Businesses in the consumer goods industry face major significant structural changes and challenges, e.g.:

• Market consolidation and internationalization
• Decreasing sales volume and increasing pricing and cost pressure
• Increasing bargaining power from intermediaries
• Increasing competitive resources and interchangaility of products and brands

Against the background of this strategic framework, we develop sustainable future concepts for cosumer goods companies at strategic and operational level. The basis of our work is to perform qualified market and competitive analysis of companies as well as a comprehensive assessment of business performance.

• Durable Goods: Me-too Competition dominates
  In addition to the need to optimize the value added framework, nearly all durable goods markets suffer from weak growth. As a result, it is necessary to develop concepts for new sources of growth and the use of strategic success factors, such as for example innovation and markets.
  
  
• Non-durable Goods: Low interest is a challenge; Innovation is the answer
  Decreasing amounts of total household expenditure have formed the picture in the non-durable goods industry for many years. In addition, the consumption of these goods is less representative - in other words - the consumer does not really view prestige use of the consumption of within his/her reference group. For nearly every good, there is a "no name" goods and bargain brands with an excellent cost/performance ratio. This has led to intense competition in the non-durable goods industry; especially if the consumer structure is profoundly concentrated.